Brand Revitalization & Creative Direction Case Study
A comprehensive transformation of brand identity and social media presence
Overview
Crafted digital campaigns and social-first content for Rob McElhenney’s tech company, elevating brand visibility and messaging across platforms.
Visionary creative director specializing in product marketing narratives that clarified MVP value for B2C audiences.
Blends storytelling, strategic thinking, and visual design to create campaigns that resonate, convert, and scale.
Social Media Campaigns
Designed and executed targeted campaigns across Instagram, Twitter, and TikTok, incorporating data-driven content strategies to maximize engagement, boost platform growth, and convert followers into active users.
Ads & Commercials
Company Highlights
Product Marketing
Challenge & Approach
Initial Challenges
- Brand inconsistency across platforms
- Limited social media engagement
- Unclear visual hierarchy
- Need for cohesive content strategy
Strategic Solutions
- Developed comprehensive brand guidelines
- Created cohesive visual system
- Implemented targeted content strategy
- Enhanced social media presence
Design Process
Research & Discovery
Conducted comprehensive analysis of brand positioning, market trends, and audience engagement patterns
Strategy Development
Created detailed brand strategy focusing on visual identity, content pillars, and engagement tactics
Implementation
Executed brand refresh across all platforms while maintaining consistent messaging and visual elements
Brand Voice & Guidelines
Typography
Established clear hierarchy using modern, readable fonts
Color Palette
Developed distinctive color system for brand recognition
Visual Elements
Created consistent design elements for brand cohesion
Key Performance Indicators
Over six months, user registrations surged by 72%, contributing to a 40% increase in paying subscriptions and a 50% boost in subscription revenue. Strategic branding efforts led to a 60% improvement in brand recognition and a 35% increase in customer retention.