Skills & Expertise

Social Media Content Strategy & Development • Video Production & Editing • Creative Direction for Digital Campaigns • Brand Storytelling & Messaging • Multi-Platform Content Optimization • TikTok & Instagram Reels Strategy • Scriptwriting for Short-Form Content • Music Video & Commercial Directing • Engagement & Growth Analytics • AI & Trend-Based Content Creation • Adobe Creative Suite, CapCut, Canva • Copywriting & Content Scripting

Technical Proficiencies

Content Creation Tools: Adobe Creative Suite (Premiere Pro, Photoshop, After Effects), CapCut, Canva • Social Media Platforms: Instagram, TikTok, YouTube, X (Twitter), Facebook, LinkedIn • Analytics & Marketing Tools: Google Analytics, Sprout Social, Hootsuite, Meta Business Suite • Video & Photography Equipment: DSLR Cameras, Drones, Gimbals • Collaboration Tools: Slack, Trello, Asana

Projects & Experience

1. Social Media Content & Campaigns

Developing high-quality short-form videos, carousels, and branded content that drive engagement, increase visibility, and strengthen brand identity.

Social Media Strategy & Content Production

Adim

Developed, filmed, and edited Instagram Reels & TikToks, achieving 18K+ impressions, with 93% engagement from non-followers. Created high-quality carousel posts, teasers, and behind-the-scenes content to highlight Adim's platform and creators. Increased brand awareness by 62% across Instagram, X, and LinkedIn by optimizing content strategy.

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Digital Media Production

Latinos Media Group – Desde La Tribuna

Led creative production for TikTok and YouTube content showcasing Latino sports culture, increasing subscriber count by 40%. Filmed and edited dynamic social media promos and sports highlight reels for Instagram, Facebook, and TikTok. Designed branded graphics and social media assets to amplify engagement across platforms.

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2. Short-Form Digital Series

Innovative content creation that blends entertainment, music, and storytelling through short-form series and interactive experiences.

TikTok Series

Uber Songwriter

Created and produced viral short-form episodes featuring a musician Uber driver who interviews passengers and writes personalized songs about their stories. Developed a unique storytelling format that blends music, interviews, and spontaneous creativity. Drove organic engagement and audience participation, turning everyday rides into interactive digital experiences.

TikTok Series

Everyday Jingles

Developed an engaging digital series where custom songs were created on the spot based on random objects, phrases, or audience suggestions. Showcased the creative process of songwriting and production in real-time, making music fun and accessible. Increased fan engagement through audience participation, duets, and challenges.

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Brand Development

Modern Genre – Social Media Strategy

Directed and produced engaging TikToks and Instagram Reels to promote Modern Genre's brand identity and music projects. Created visually compelling teaser clips for upcoming releases, increasing audience anticipation. Designed high-quality branded motion graphics to enhance storytelling and digital campaigns.

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3. Freelance Content Creation & Video Production

Providing custom creative solutions for independent brands, artists, and businesses through video production, music video directing, and social media branding.

Video Production

Freelance Music Video Director

Directed and produced cinematic music videos incorporating creative storytelling and high-quality visuals. Developed mood boards, shot lists, and production schedules to execute polished final products. Utilized color grading, sound design, and motion graphics to enhance the artistic vision.

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Brand Development

Social Media Branding for Independent Projects

Created custom social media assets and promotional materials for brands and artists. Designed aesthetic and brand-cohesive Instagram content, helping clients build a recognizable digital presence. Edited short-form promotional videos for Instagram Reels, TikTok, and YouTube Shorts, increasing engagement.

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