Skills & Expertise

Strategic Marketing Planning & Execution • SEO/SEM Optimization (Google Adwords, Semrush) • Market Research & Trend Analysis • Content Development & Copywriting • Social Media & Email Marketing Campaigns • Paid Advertising & Audience Targeting • Analytics Tools & Performance Tracking • A/B Testing & Conversion Rate Optimization (CRO) • Campaign Performance Metrics & Reporting • Brand Positioning & Storytelling • CRM & Marketing Automation Tools (HubSpot, Mailchimp) • Creative Software: Adobe Creative Suite, Canva • Bilingual Marketing (English & Spanish)

Technical Proficiencies

SEO/SEM Tools: Google Adwords, Semrush, Moz • Analytics Platforms: Google Analytics, Meta Business Suite, Sprout Social • Content Creation Tools: Canva, Adobe Creative Suite (Photoshop, Illustrator, Premiere Pro) • Campaign Tools: HubSpot, Mailchimp, Hootsuite, Later • Advertising Platforms: TikTok Ads, Facebook/Meta Ads, Instagram Ads • AI Tools for Optimization & Copywriting • Video Editing Tools: Final Cut Pro, CapCut

Projects & Experience

June 2024 – January 2025

Marketing Specialist at Adim

Designed and executed marketing strategies that boosted brand awareness by 62% across social platforms. Created multimedia campaigns and monitored analytics using tools like Google Analytics and Meta Ads Manager, optimizing performance to meet KPIs. Collaborated with cross-functional teams to develop cohesive messaging and visual branding for product launches. Produced engaging social media ads and landing pages to increase user acquisition and website traffic.

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February 2022 – November 2023

Marketing Associate at Law For All Inc.

Conducted in-depth market research to identify opportunities and consumer behavior patterns, informing data-driven strategies. Created compelling copy and visual content to enhance brand messaging and audience engagement. Developed SEO/SEM strategies and implemented optimization tools such as Google Adwords and Semrush, improving campaign performance by 40%. Maintained detailed records of marketing metrics and analyzed performance results to refine campaigns and maximize ROI.

November 2023 – June 2024

Marketing Director at Latinos Media Group

Managed digital marketing strategies across multiple platforms (YouTube, Instagram, TikTok, Facebook) to increase visibility and engagement by 70%. Created short-form video content and promotional materials, leveraging social trends to enhance campaign performance. Directed influencer collaborations and giveaways to attract new audiences. Utilized SEO tools and AI-driven strategies to create optimized content that ranked highly in search results.

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February 2021 – June 2022

Digital Marketing Associate at Ditto App

Implemented branding and digital marketing strategies that increased user adoption rates by 45%. Created animated visuals, ad copy, and short-form video ads to highlight app features and drive downloads. Launched and optimized ad campaigns on Instagram, TikTok, and Facebook to target niche audiences effectively. Designed and iterated landing pages to improve conversion rates through A/B testing and performance analysis. Developed email marketing campaigns, improving engagement and retention metrics.

September 2019 – June 2021

Social Media Manager at UCLA Radio

Executed social media campaigns, boosting engagement, radio listenership, and online presence. Organized promotional events to boost brand visibility and engagement. Leveraged trends to create viral content across social platforms. Designed marketing collateral and graphics to enhance campaign messaging and audience engagement. Analyzed data insights to refine strategies and track campaign performance.