Skills & Expertise

Social Media Strategy & Campaign Management • Content Creation & Visual Storytelling • Brand Development & Growth Marketing • Community Engagement & Influencer Collaboration • Audience Targeting & Analytics Optimization • Paid Media Advertising (Instagram, TikTok, Meta Ads) • SEO/SEM Optimization & Performance Tracking • Data-Driven Insights & Reporting • Creative Copywriting & Caption Development • Graphic Design Tools: Canva, Adobe Creative Suite, CapCut • Social Media Tools: Sprout Social, Hootsuite, Later • Bilingual Content Creation (English & Spanish)

Technical Proficiencies

Social Media Platforms: Instagram, TikTok, Facebook, YouTube, LinkedIn, X (Twitter) • Design & Editing Tools: Canva, Adobe Creative Suite (Photoshop, Illustrator, Premiere Pro), CapCut • Analytics Tools: Google Analytics, Sprout Social, Hootsuite, Meta Business Suite • Content Management Systems: Later, Buffer, WordPress • Advertising Platforms: Google Ads, Meta Ads Manager, TikTok Ads • AI Tools for Content Optimization & Scheduling

Projects & Experience

June 2024 – January 2025

Creative Media Manager at Adim

Managed and expanded Adim's presence on Instagram, X, and LinkedIn, boosting follower growth by 62%. Created engaging video and graphic content that highlighted Adim's mission and features, increasing brand awareness. Developed and executed paid ad campaigns, leveraging audience insights to improve click-through and conversion rates. Built and optimized content calendars for consistent output across platforms. Collaborated with marketing and product teams to align messaging and campaigns with overall branding goals.

View Details
November 2023 – June 2024

Social Media Manager at "Desde La Tribuna" – Latinos Media Group

Created and managed content strategies across YouTube, Instagram, TikTok, and Facebook, boosting engagement by 70%. Directed short-form video content, interviews, and promotional campaigns to enhance visibility. Designed interactive campaigns, contests, and giveaways to engage and grow audiences. Utilized AI tools and market research to identify trends and develop culturally relevant content. Monitored performance metrics, reporting key insights and optimizing ad spend to maximize ROI.

View Details
February 2021 – June 2022

Social Media Lead at Ditto App

Developed and implemented targeted ad campaigns on Instagram, improving user acquisition by 45%. Created animated visuals, video ads, and social media graphics to promote app features and updates. Designed landing pages and optimized user flows to improve conversions. Managed paid campaigns, A/B testing, and performance tracking to optimize marketing ROI. Increased brand recognition and engagement by strategically positioning the app as a lifestyle tool for creatives.

April 2021 – Present

Social Media Manager at Modern Genre

Built and executed Modern Genre's Instagram and TikTok campaigns, focusing on branding and storytelling. Spearheaded viral short-form content strategies to promote flagship projects like "Buskers" and "Uber Songwriter." Directed influencer partnerships, leveraging collaborations to grow audience reach. Created interactive and behind-the-scenes content that established Modern Genre as a community-focused creative platform.

View Details
September 2019 – June 2021

Social Media Manager at UCLA Radio

Produced programming content and promotional campaigns across Instagram and TikTok. Executed a rebranding strategy that modernized UCLA Radio's social presence, increasing engagement by 50%. Created short-form video content to promote on-air programs, interviews, and station events. Utilized trend analysis to develop viral campaigns aligned with audience preferences. Organized giveaways and interactive contests to drive audience participation. Directed marketing strategies to improve listenership and digital visibility.